It is fully loaded with an active circuitry onboard and many other "high tech" innovative solutions...
Do you guys think this kind of instrument can really become a must have?
Not sure but may be Gibson got it wrong, although it seems to be a Limited Edition.
For me it sounds more like a collectible art work item or "avant garde" concept, a bit like the dream cars
we can see in automotive exbihitions.
http://www2.gibson.com/Products/Electri ... Specs.aspx
A video of the presentation:
http://www.musicradar.com/news/guitars/ ... ork-288708
Personally, I think it just looks tacky. Mismatched knobs and different colored toggle switches? What were they thinking? Abalone inlays? Just ugly all around.
The marketing department have had their usual outing I see - "takes the guitar instrument to new heights", "enhance an already outstanding instrument to unbelievable performance and creative heights", "like the world’s best street legal sports car in looks, feel and performance". Comes over all a bit arrogant maybe?
Robot tuning - already done. So the on-board effects must be the revolution? Anyone want to give up their boutique pedals collection for this? Are on-board effects something no other guitar company have done?
And it seems to be yet another "collectors" item - limited edition and up the price. Aaaaaaarrggh.
But no - it really doesn't look as if it's going to change music as we know it! And what was that about where Juszkiewicz smashes a guitar to pieces at the beginning of the presentation. Well that's a new idea! I take it that was the money men's idea of ushering in a new era of guitar technology.
Robot tuning? Onboard effects? (I don't really use effects) I like the abalone, but not with that color body. I didn't even look at the price tag.
As a marketing person, I can't believe that Gibson is so oblivious to all the negative feedback and current perceptions that their potential customers have regarding all of the "new" guitars they keep pumping out. Unless their strategy is to target rich players and collectors, it seems they are losing a lot of their appeal for actual musicians.
No offence intended to any in that line of work - if you fancy a tilt at accountants to return the compliment in my direction feel free Microtech!
Balloonist gets totally lost - can't find out where he is. Lands balloon in field. Sees man walking by - asks him "where am I"? The man replies "You're standing in a field next to a balloon". Balloonist says "Oh - you're an Accountant". "How did you know that"? comes the reply. "Obvious" says the balloonist - "your information is accurate but useless"!!
FWIW I've seen businesses go rapidly downhill when the accountants get in charge of the business strategy. Bad decisions by whatever breed of executives often seem baffling.
So much of the output of the bigger guitar makers seem to be aiming at the collectors and the rich guys - pretty well every other guitar reviewed in the guitar magazines now seem to be limited editions.
Maybe fewer units sold but at much bigger margins makes sense in the current economic climate.
I can't talk. I have two Squiers and an Epiphone and drive Honda cars.
I think they have to spend some effort exploring these new technologies, even if they aren't really commercially viable.
By the way, this is a cool new smiley.
Gibson to reproduce Eric Clapton's legendary 'Beano' Les Paul
http://www.musicradar.com/news/guitars/ ... aul-293481